Professional Teeth Whitening Shepherd's Bush
Professional teeth whitening at W12 Dental & Implant Centre in Shepherd's Bush delivers dramatic, long-lasting results that over-the-counter strips and kits simply cannot match safely, effectively, and under the supervision of an experienced dental team.
Brighter Smiles, Greater Confidence
What Results Can I Expect?
Results vary from patient to patient depending on the original shade of the teeth, the cause and depth of discolouration, and how consistently the whitening protocol is followed. As a general guide:
- Most patients achieve 6–10 shades lighter with our professional take-home kit
- Combined and Enlighten treatments can achieve up to 12 shades lighter in optimal cases
- Extrinsic (surface) staining — from coffee, tea, wine, or tobacco — responds most quickly and dramatically
- Intrinsic (internal) discolouration — from ageing, tetracycline, or fluorosis — can still be significantly improved but may require a longer protocol
- Existing dental restorations such as crowns, veneers, composite bonding, or fillings will not whiten — this is an important consideration we discuss at consultation
Is it safe?
Is Teeth Whitening Safe?
When carried out by a registered dental professional using clinically approved whitening agents, teeth whitening is a very safe and well-established treatment. At W12 Dental & Implant Centre, we always begin with a thorough dental assessment to confirm your teeth and gums are healthy enough for whitening, and we screen for any conditions that could affect safety or outcomes.
The most commonly reported side effect is temporary tooth sensitivity during or shortly after whitening. This is normal and usually resolves within 24–48 hours of completing your whitening session. We advise using a sensitive toothpaste throughout your whitening course and can provide additional desensitising gel if needed.
Whitening is not recommended during pregnancy or breastfeeding, for patients under 18, or for those with active gum disease or significant untreated decay. We assess all of these factors at your consultation to ensure whitening is appropriate for you.
Why Choose W12 Dental & Implant Centre?
- Dentist-prescribed, professional-strength whitening
- Custom-made trays for even, full-coverage results with no gum irritation
- Choice of take-home, combined, or Enlighten treatments to suit your goals
- Sensitivity-conscious approach — pre-assessed and managed throughout
- Free initial consultation with honest shade expectations
- Over 15 years of cosmetic dental experience in Shepherd's Bush
- CQC registered, GDC-accredited dental team
How much does teeth whitening cost at W12 Dental?
Professional take-home whitening at W12 Dental & Implant Centre starts from £495, which includes your custom-made trays and an initial supply of whitening gel. Combined and Enlighten treatments start from £695 and £795 respectively.
All prices are confirmed at your free consultation. Top-up gel for long-term maintenance is available from £30 per syringe.
Take The Next Step
Is Teeth Whitening Safe?
At W12 Dental & Implant Centre, we always begin with a thorough dental assessment to confirm your teeth and gums are healthy enough for whitening, and we screen for any conditions that could affect safety or outcomes.
The most commonly reported side effect is temporary tooth sensitivity during or shortly after whitening. This is normal and usually resolves within 24–48 hours of completing your whitening session. We advise using a sensitive toothpaste throughout your whitening course and can provide additional desensitising gel if needed.
Whitening is not recommended during pregnancy or breastfeeding, for patients under 18, or for those with active gum disease or significant untreated decay. We assess all of these factors at your consultation to ensure whitening is appropriate for you.
At W12 Dental Implant, we are committed to providing exceptional dental care in a friendly, modern environment. Whether you’re looking for routine check-ups or advanced cosmetic treatments, our experienced team is here to help you achieve a healthy, confident smile.
Book Free Teeth Whitening Consultation
Book your free consultation today and take the first step towards your dream smile.
Our expert team is ready to create a personalized treatment plan just for you.
Most Frequently Asked Questions
When carried out under the supervision of a registered dentist using professionally approved whitening agents, teeth whitening does not damage tooth enamel. The hydrogen peroxide or carbamide peroxide gel works by penetrating the enamel to break down stain molecules — it does not erode or thin the enamel itself. At W12 Dental, we always assess your enamel health before recommending whitening.
No — teeth whitening only works on natural tooth enamel and has no effect on dental restorations such as crowns, veneers, porcelain bridges, or composite fillings. These will remain the same shade while your natural teeth lighten, which can create a mismatch. This is an important consideration we always discuss at your consultation, and we may recommend replacement of visible restorations after whitening if a mismatch would be cosmetically significant.
Whitening is not painful, but temporary sensitivity is the most common side effect. This typically manifests as brief twinges of sensitivity to cold during or shortly after the whitening course, and usually resolves completely within 24–48 hours. Using a sensitive toothpaste throughout treatment and avoiding very cold foods and drinks minimises discomfort significantly.
Yes — sensitivity does not exclude you from teeth whitening. We offer lower-concentration gels, extended gentle whitening schedules, and desensitising agents as part of a sensitivity-conscious protocol. During your consultation we assess your sensitivity level and recommend the approach most comfortable for your teeth.