1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They allow the website to recognise your device and remember certain information about your visit — for example, your preferred language or whether you are logged in.
Cookies do not contain personally identifiable information on their own, though they may be linked to personal data we hold about you in accordance with our Privacy Policy.
2. Cookies We Use
We use three categories of cookies on this website. The table below lists each cookie, its purpose, and how long it remains on your device.
Essential Cookies
These cookies are strictly necessary for the website to function. They cannot be switched off. They are usually set in response to actions you take, such as submitting a form or setting your privacy preferences. You can set your browser to block these cookies, but some parts of the site will not work as a result.
Analytics Cookies
These cookies allow us to count visits and understand how visitors move around our website, so we can measure and improve its performance. All data collected is aggregated and anonymous — we cannot identify individual users from this data. These cookies are only set if you give your consent.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID to generate statistical data on how you use the site | 2 years | Analytics |
| _ga_* | Google Analytics | Maintains session state across page requests | 2 years | Analytics |
| _gid | Google Analytics | Registers a unique ID to generate statistical data for the current day | 24 hours | Analytics |
| _gat | Google Analytics | Used to throttle request rate to Google Analytics servers | 1 minute | Analytics |
Preference Cookies
These cookies enable the website to remember choices you have previously made — such as your preferred location, language, or accessibility settings — to provide a more personalised experience. These cookies are only set if you give your consent.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| w12_prefs | W12 Dental | Remembers your display and accessibility preferences across visits | 6 months | Preference |
3. Third-Party Cookies
Some cookies on our website are set by third-party services we use. We do not have direct control over these cookies. The providers listed below have their own cookie and privacy policies, which we encourage you to read.
- Google Analytics — website usage analysis. See Google’s Privacy Policy.
- Google Maps — embedded maps to show our practice location. See Google’s Privacy Policy.
We only use third-party services that are UK GDPR-compliant and with whom we have appropriate data-sharing agreements in place where required.
4. How to Manage Cookies
You can also control cookies directly through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and receive a warning before a cookie is stored. Please note that blocking all cookies may affect website functionality.
For guidance on managing cookies in popular browsers:
5. Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:
- Withdraw your consent for non-essential cookies at any time
- Request access to any personal data we hold about you
- Request erasure of your personal data
- Object to processing of your personal data
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact us using the details in Section 6. To contact the ICO directly, visit ico.org.uk or call 0303 123 1113.
6. Updates to This Policy
We review this Cookie Policy regularly to ensure it remains accurate and reflects any changes to the cookies we use, technology, or applicable law. When we make significant changes, we will update the “Last reviewed” date at the top of this page and, where appropriate, notify you via the cookie consent banner.
We recommend checking this page periodically to stay informed about how we use cookies.
Contact
If you have questions about our use of cookies, contact:
W12 Dental & Implant
67 Askew Road, London W12 9AH
Email: info@w12dentalandimplant.co.uk
Telephone: 020 8740 302